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Digital marketing encompasses all online advertising and promotional efforts to reach and engage with a target audience using digital channels.

Digital marketing is crucial because it allows businesses to reach a wider audience, measure campaign performance, and adapt strategies in real-time.

Digital marketing includes SEO, social media marketing, email marketing, content marketing, PPC advertising, and more.

SEO is the process of optimizing a website to rank higher in search engine results, increasing its visibility to potential customers.

Social media marketing involves creating and sharing content on social media platforms to promote products or services and engage with the audience.

Content marketing focuses on creating valuable, relevant content to attract and engage the target audience, building trust and authority in the process.

PPC advertising is a model where advertisers pay a fee each time their ad is clicked. It's commonly used in search engine advertising, like Google Ads.

Email marketing involves sending targeted emails to a list of subscribers to promote products, services, or events, fostering customer relationships and driving sales.